We've long been intrigued by the way RCRD LBL manages to pay bands like a label while distributing free songs like a blog. Now, it comes in app form too.
The RCRD LBL iPhone app, which the company describes as "the first-ever free, entirely curated music app in the [iTunes] store," serves up a new selection of hand-picked tunes each day for you to stream, add to playlists (within the app only), download, and/or share.
It's kind of like having a friend make you a mix tape each day -- one that you can take everywhere, because the app lets you download songs or playlists to your iPhone, iPod Touch or iPad, so you can play them even without a wireless data connection.
So then, the real question: Is RCRD LBL your friend?
Maybe. Music on the service tends towards the rock, dance, and electronica flavors, with a heavy emphasis on new songs and new artists. The app delivers each day's RCRD LBL releases and remixes, as well as playlists created by the company's staff or "special guest" celebrities. (Today's playlist comes courtesy of Freelance Whales.) If you only like to listen to music you already know, or if your taste doesn't match with that of its staff, this app is not for you.
But if you happen to like the music favored by RCRD LBL, a collaboration between Peter Rojas of Engadget and Gizmodo fame and Josh Deutsch of Downtown Records, this app warrants installation because it delivers from a technical standpoint, with easy-to-use menus and powerful features for playlisting, sharing (email, Twitter and Facebook), and offline playback. The only major omission we could spot was the lack of AirPlay support.
It's highly unlikely that RCRD LBL will be your sole or even primary music listening app, but who cares? The allure of app platforms like the iPhone is that you don't have to choose just one way to listen, the way you used to.
RCRD LBL is the premier online destination for free, curated, legal, MP3 downloads from the hottest marquee and emergent artists. RCRD LBL delivers free daily curated MP3’s on its website, through its content partners, and directly to you, on the RCRD of the Day daily email newsletter.
RCRD LBL launched in 2007, as a joint venture between Downtown Music LLC (Gnarls Barkley, Cold War Kids, Santigold), and online media pioneer Peter Rojas (Engadget, Gizmodo, Weblogs, Inc.), and was instantly regarded as a revolutionary force in the distribution of music online.
Driven by its tastemaking editorial and curatorial teams, RCRD LBL features over 25,000 free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists including Santigold, Steve Aoki, Moby, Massive Attack, MGMT and thousands more. Additionally RCRD LBL's network of affiliated content partners includes such well respected labels as Warp Records, Ghostly International, Dim Mak, Fool's Gold and Modular.
RCRD LBL combines the allure of leading music discovery and download services with the editorial clarity of a trusted music blog to serve up over 1,000,000 downloads and plays per month to an audience of savvy, passionate music fans.
Because of our unique approach to the music business, RCRD LBL has the ability to identify and champion new hot acts and help connect them to the right brands and licensing partnerships.
If it's going to be hot, you are going to be able to download it for free at RCRD LBL.