MixShape

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by Microsoft, Spotify, and The Echo Nest

✔ Editor's Choice

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MixShape is the new mix tape. The art of the mix tape was about carefully selecting the right tracks and lovingly recording them in a specific order. Whether for a party, an effort to 'get lucky', or a bus journey to work it was about creating the right flow.

Things have changed. Today's choice is the playlist, allowing us to share our musical taste instantly through links and social feeds. Creating a playlist can take a matter of minutes. Yet, some of the art of a good mix has been lost. The careful selection and ordering of tracks is often made redundant due to the shuffle button.

MixShape combines cutting edge technology with music theory to create perfectly flowing playlists for any occasion. Taking your songs as inspiration, MixShape creates - in a matter of minutes - what would normally take you hours.

Need a soundtrack for a house party? Drag in your playlist of choice and MixShape will do the rest. This is your music, your playlists, tweaked into the soundtrack for any party, exercise regime or your romantic intentions. This is MixShape.

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