Beats Music, which hopes to lure music fans to its subscription service by adding the curation and context it says has been missing from other music services, is officially launching in the United States next month, January 2014.
If you’ve spent any time around me in the past six months you’ve surely seen me buried in my phone making playlists, poking, prodding, and testing our forthcoming service, Beats Music. Sincere thanks to those who have been testing the private Alpha-turned-Beta along with me. We’re nearly ready for liftoff. Thanks to your diligent testing and feedback we are locked and loaded, ready to launch here in the US in January, 2014.
But starting today, you can visit BeatsMusic.com and reserve your username so when Beats Music launches your preferred handle will be ready for you and not competing with everyone else with the same name. Pass this along so your friends aren’t the equivalent of @iancr42.
When I joined Beats Music in January I’d expected we’d get this out the door before the end of the year. Thankfully I work with people who have patience and are more concerned about getting Beats Music right than pushing it out the door. In retrospect we’ve accomplished far more this year than I’d imagined possible.
Beats Music is real.
We’re in an internal, private beta with people who know and love music (including a few of my personal heroes).
We’re providing a few artists and other influencers access to familiarize them with the service and get their early feedback.
We’re making improvements based on that feedback.
We can’t wait to share it with the world, and are set to launch in the US in January.
Founded by Interscope Geffen A&M chairman Jimmy Iovine and Andre Young (a.k.a. Dr. Dre), Beats Music was spun off by the massively-successful Beats Electronics, makers of the Beats by Dre headphones. Iovine is still part of the leadership team alongside Rogers, creative chief Trent Reznor, and president Luke Wood.
To attract users, Beats Music is allowing people to reserve their usernames now (and, of course, submit their email addresses for when the thing launches), in the hopes for a Twitter-style user name landgrab.
Beats Music appears to have its work cut out for it over the next couple of months, if it is to hit the January launch date. The site’s Jobs listing page includes 16 open positions, 11 of them in engineering. We’re looking forward to having a look — here’s most of what we know about it so far.