Just about any website or artist page you go to these days features a prominent follow button, which typically leads to a Twitter account. As of today, you’ll start seeing Spotify buttons around as well.
You can even make your own, with Spotify’s Follow Button generator, which launched on Tuesday. Anyone can make one for any Spotify user, including themselves, or for any band, including their own. Here’s one for my brother’s and cousin’s band:
“The new Spotify Follow Button makes it easier than ever to connect with your favourite artists, magazines and friends – all with a simple click of a button,” reads Spotify’s announcement. “You’ll start seeing Spotify Follow Buttons all over the web. By clicking Follow, you’ll get seamless and relevant updates, like your favourite artist’s latest album, or the pre-party playlist from your favourite music magazine. Add Spotify Follow buttons to your pages and make it easy for your web visitors to follow you, your favourite artists, or any Spotify profile. Great for artists who want to build a fan base, bloggers who want to raise their Spotify profiles, and music lovers who just want to share their tastes.”
When Spotify launched, cofounder and CEO Daniel Ek told me that Spotify had no interest in building its own social network, because he believed social networking was best left to the social networks, such as Facebook and Twitter. However, Spotify reversed that course years ago, and has slowly been ramping up its social features. This past summer, the company issued new Message and Browse features designed to increase the profile of each user’s profile, if you will. (You can access your own Spotify messages here.)
The focus of these new Spotify Follow buttons appears to be artists, but again, fans, bloggers, and anyone else with a website can make them for themselves — and when they do, they’ll be peppering the web with reasons for other people to install or open Spotify.