August 9, 2013 at 12:18 pm

‘Project Daisy’ Gets a Name: Beats Music

beats music daisy

We’ve been wondering what’s up with Project Daisy, the upcoming subscription music service that was spun off from Beats Electronics with $60 million and a dream team of industry heavyweights in the mix including Jimmy Iovine, Dr. Dre, Ian Rogers, Trent Reznor, and Luke Wood (more on them here).

Now, we know a little bit more about this service, which promises to add more context around music. Even though “Daisy” has been spun off as a standalone company, it will nonetheless be called “Beats Music” when it launches — a wise move, considering the strength of the Beats Electronics/Beats By Dre headphone brand.

Beats Music is also hiring to fill 13 positions, indicating that much work remains to be done if this music service is going to launch by the end of the year, as expected. The company is looking for everything from iOS and Android developers to visual designers and an ingesting specialist (the person at any music service who’s responsible from grabbing music from artists and labels and putting it into the system). In addition, it wants to hire a “data engineer,” a “data scientist” to focus on machine learning, and a “senior software engineer – recommendations,” indicating that some degree of machine recommendations will be built into the system.

Here’s what we know about Beats Music so far, beyond today’s news.