If you’re a die-hard listener to Songza’s situational playlists, created by its staff and users (and until recently, a third-party algorithm called Radioza), this could be of interest.
Songza announced Club Songza on Friday, a music subscription that lets you hear the same music you would have heard anyway, with two changes:
- no advertising, and
- double the skips per hour (from 6 to 12)
These changes apply to all versions of Songza, on iOS, Android, the web, and Sonos. (Update: as of August 8, you can subscribe to Club Songza within the iOS app.)
Pandora, which is a competitor to Songza, has long offered a similar plan, Pandora One, which costs $4 per month or $36 per year.
Spotify, which is not a direct competitor to Songza because it is an on-demand music subscription instead of an internet radio station, only costs $5 per month on the desktop, as mentioned by TechCrunch. This means that if you listen to Songza (or Pandora for that matter) on the desktop only, you’d better really love the programming there in order to subscribe, because almost all of the same music is available in collectable form on Rdio, Rhapsody, Spotify, and MOG.
That said, there’s something to be said for programming (which is why Rdio, Spotify, and the rest expend significant effort in that area as well, despite already offering access to almost everything). According to what Songza CEO Elias Roman told TechCrunch, the primary reason for Songza’s launching an ad-free, skip-doubling, premium version was user requests, which bodes well for internet radio services looking to attempt an ad-free, subscription model.