Remember when Daft Punk convinced every music blog in the world to link to its iTunes page, leading to a big sales boost?
The secret to that — making iTunes the first place to stream something (a page out of NPR’s and Pitchfork’s playbooks) — will be a part of iTunes Radio when it launches by this fall, with exclusive tracks and pre-release albums.
Now, fans will have another reason to try iTunes Radio — at least during the brief period of time when a track or pre-release album they are dying to hear is only available for streaming there. Whether they stick around is anybody’s guess, but at least they’ll show up.
Apple actually wins in the other part of the equation too — the artist side. Artists want people to buy or pre-order their music, of course, so it could make more sense for them to premiere new music in iTunes and iTunes Radio, right next to all of those Buy buttons that are connected to Apple’s 575 million or so customer credit card numbers, than in Pitchfork, NPR, Spotify, or elsewhere.
From Apple’s freshly-posted iTunes Radio page,
As the world’s most popular music store, iTunes has access to thousands of new songs every week. And you’ll hear some of that music on iTunes Radio before you hear it anywhere else. Whether it’s an exclusive track from an up-and-coming band or a pre-release of the next big hit, iTunes Radio has you covered.