However, Twitter’s acquisition of We Are Hunted — and with it, Stephen Philips, Richard Slatter, and Michael Doherty — brought with it a slew of other products including apps built by Hunted Media, as well as the website and the Spotify app.
Twitter is shutting down WeAreHunted.com, which currently allows users to claim a list of their favorites before those disappear, which is way better than if those were simply deleted. However, it’s unclear what will happen with the We Are Hunted Spotify app (Spotify link). What is clear is that it’s pulling from an entirely different set of data –not just Twitter activity, but the rest of the internet as well, which is what I liked so much about it in the first place.
Basically, Twitter now owns two active We Are Hunted music discovery apps — one of which pulls listening data only from Twitter (this one) and another that pulls listening data from Twitter plus the rest of the internet (this one; Spotify link).
By way of demonstration, here’s the current Emerging Chart in the We Are Hunted Spotify app:
Here’s the same chart in Twitter #music, with a different set of “emerging” artists:
Here’s the mainstream chart in the We Are Hunted Spotify app:
And here’s the corresponding Popular chart in Twitter #music:
In both cases, the charts correspond very little to each other, if at all.
Of course, Twitter owns We Are Hunted now, and can do whatever it wants with it. Still, it’s interesting that as of today, Twitter is exposing two different views of what it sees in music — one that only looks at Twitter, and another that looks at the internet at large.
We wouldn’t be surprised if Twitter is trying to rebrand the We Are Hunted Spotify app as a Twitter #Music Spotify app, to end this cognitive dissonance and extend Twitter’s brand to Spotify’s app ecosystem.
However, given the strong ties between Facebook and Spotify – and their common investors in Sean Parker and Russian firm DST Global — we wouldn’t be surprised if Spotify weren’t exactly inclined to bend over backwards helping Twitter out with that.
And so, as of today at least, Twitter owns two music apps, each with categories for Emerging and Popular, highlighting completely different sets of music.