December 6, 2012 at 12:16 pm

Spotify: 5 Million Paid Subscribers, $500 Million in Artist/Label Payouts, 1 Billion Playlists

spotify daniel ek money subscribers

We’re reporting live from Spotify’s media announcement today in Manhattan, where Spotify co-founder and CEO Daniel Ek revealed some interesting statistics on his way to announcing whatever he plans to announce today:

  • Spotify users have created over 1 billion playlists on the service in the four years or so since it launched.
  • There are over 4.7 million playlists called “Love” on Spotify. “That’s a whole lot of love,” quoth Ek.
  • Spotify has five million paying customers worldwide
  • Spotify counts over 20 million people as regular users of the service.
  • That’s a “conversion ratio” of 25 percent.
  • In the past year, Spotify has doubled its playlists and paying customers.
  • It has now paid out over $500 million to copyright holders (artists, labels, publishers, songwriters).
  • Spotify now has over one million paying customers in the United States. “We believe this makes us the biggest subscription music here, but also the fastest-growing one,” said Ek. “We accomplished what it took others a decade to do.”
  • People tend to listen to full albums on Spotify, which artists like.
  • Spotify adds between 10,000 and 20,000 songs per day.
  • “A third of all playlists on Spotify are just albums people have saved” (thus collections).

Photograph: Eliot Van Buskirk