The Washington Post is in bad shape, and its social reader app, which spams your Facebook friends with the fact that you just read an article about Kim Kardashian’s latest hangnail atrocity, isn’t helping.
As noted by Forbes, usage of the Washington Post Social Reader plummeted over the last 30 days from 17.4 million to 9.2 monthly active users according to AppData — presumably because more people are learning the trick depicted here, which is quite useful to those of us who don’t want our reading activity on Yahoo, WaPo, and other social readers shared automatically on Facebook.
However, “forced” sharing of music seems to be doing just fine, unless you’re Grooveshark, which appears to have been velvet-roped out of Facebook’s global sharing-fest.
For example, Spotify’s chart experienced hockey stick-style growth after integration with Facebook. It’s still going strong today, during the same period in which WaPo suffered this big decline:
Social sharing is one thing: You take an action, and Facebook reports that action to your friends.
However, reading is not listening. News is not music.
According to the same source Forbes uses to imply that Washington Post is doomed because it forces people to share their reading habits on Facebook, music services have measurably benefited from people sharing what they hear.