Forget, for a moment, how you feel about services that automatically share the music you’re listening to in the privacy of your own home to all your Facebook friends.
Love it or hate it, what cannot be contested is that Facebook’s strategy of trying to become the “connective tissue” for music is paying big dividends for licensed music services, which have struggled for profitability for over a decade, depriving musicians of the ability to earn a living from recordings.
We already noted Facebook’s effect on Spotify, which includes a large percentage of U.S. users, and on MOG, which is only available in the United States. Apparently, though, it doesn’t matter where a music service is located; Facebook still boosts its usage considerably.
The Deezer unlimited music subscription service, which is no longer available here, saw big growth since integrating with Facebook in September 2011, according to Facebook director of partnerships Christian Hernandez, as noted by Evolver.fm content partner MidemBlog: 200,000 new users per week, a 500-percent increase in users, and triple the traffic to its mobile app. Those are big numbers.
I use Facebook every day, though I object on a philosophical level to how it feels like a privatized version of the internet that erodes privacy.
On another level, who cares? Facebook has proven to be a major boon to not only music, but other content industries mentioned by Hernandez at that conference, such as video (DailyMotion) and news (The Guardian), that it could be exactly what the internet needed.
Hernandez’ presentation is available here: