February 17, 2012 at 10:07 am

Mötley Crüe Will Crowdsource DJ Duties in Vegas with Roqbot

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Mötley Crüe’s upcoming Las Vegas extravaganza will feature the pyrotechnics and dancing girls one might expect (video below), as well as a rather unusual feature available to fans with iOS or Android smartphones tucked into their ripped jeans: the ability to choose what music plays during the last two shows of the Crüe’s residency at the Hard Rock Casino in Las Vegas.

By installing Roqbot – a social jukebox app we first spotted at SXSW last year and which has since gone on to crowdsource music at The Gap, Burger King, and other stores — fans at the February 18 and 19 shows will be able to pick songs from a selection of music that has been curated by the band and its label, Eleven Seven Music. In other words, no rickrolling.

Whichever songs the fans vote up will play, as two “enormous” LED screens in the venue track voting progress and the currently-playing song. It’s a nice model for Roqbot (not to mention the smartphone divisions at Apple and Google), because people who don’t have the app can’t vote — and they will see their smartphone-toting fellow fans having more control over their surroundings than the ones without smartphones.

This is one of the ways in which the world will reshape itself to please social butterflies, even at a Mötley Crüe show.

“Mötley Crüe is constantly looking for new ways to surprise and engage their fans at live shows, and we realized that Roqbot would offer a fun, crowdsourced concert experience for thousands in the audience,” said Eleven Seven Music’s vice president of digital strategy and marketing Jason Lekberg.

Roqbot points out that it runs on Roku, Google TV, and the mobile web in addition to the smartphones mentioned above. The company also hinted that it has some big plans for SXSW next month.

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