There will probably never be another MySpace, which once thoroughly owned the meeting place for artists and fans, before people moved on. However, Facebook has done a decent job of picking up MySpace’s pieces with its band pages, according to statistics assembled by RootMusic.
That company, which makes an easy-to-use app called BandPage that artists can embed on Facebook pages to give stuff to fans in return for email addresses, sell music, and do other stuff that MySpace used to do, found that musicians and bands are responsible for more of the top 1,000 Pages on Facebook than any other group.
As with YouTube, music looks to be the most popular thing on Facebook — and that’s not even counting Facebook as connector of social music services, just in terms of band pages on Facebook.com itself.
Here’s a collection of RootMusic’s conclusions based on its research into band pages on Facebook:
The top 250 artists on Facebook [the ones RootMusic tracked for this study] have a total of 2 billion likes.
Seven of the 10 most liked pages on Facebook belong to musicians, averaging 43 million likes.
Rihanna, with 47.5 million, has more likes than the top five athletes combined.
89 percent of the top 250 artists use music apps [on Facebook].
78 percent of touring musicians use the platform to promote their shows.
Two thirds of artists use their wall or [RootMusic's] BandPage [app] to greet fans.
The top 250 artists average 1.6 posts a day.
Of course, as a Facebook app that helps artists connect with their fans, harvest email addresses, and even sell music through Facebook, RootMusic has an incentive to make a big deal about Facebook’s impact on the music scene. But these numbers pass our smell test, and their message is conclusive: Facebook artist pages are an important part of the connection between artists and fans alongside Twitter, YouTube, band websites, band apps, and everything else that has emerged since MySpace (now called Myspace) stopped being the one-stop shop for meeting bands.