If you’re one of the 800,000-plus users of Facebook, you’ve surely noticed the proliferation of music on the social network. Some people love the way it lets them check out what their friends are listening to, while others, overwhelmed, seek advice on how to make the news ticket disappear.
Even then, listening activity also appears on each user’s Music section as well as in the unreleased (for most people) Timeline interface, so music is now a pervasive part of Facebook no matter how you slice it.
In one move — by scrobbling listening activity into its stream of status updates, photos, and Likes — Facebook became an essential part of the digital music ecosystem.
How essential? Here’s how Facebook itself summarizes the effect on digital music services (our links):
Spotify: Already one of the defining social music apps on the web, they expanded to the US this summer and added well over 4 million new users since f8.
Earbits: Y Combinator-funded startup [and next-level 'pay-to-play' innovators] built by a team of musicians saw a 1,350 percent increase in the number of users becoming fans of the band they’re listening to.
MOG: Their uniquely social business model has led to a 246 percent growth in Facebook users since f8.
Rdio: Their strong social ecosystem has expanded with a 30x increase in new user registrations from Facebook.
Slacker: Available across mobile, TV, auto and web, Slacker saw a more than 11x increase in monthly active users in the month following f8.
This is impressive stuff, considering that the TimeLine feature — arguably the most important place where we can discover what our friends are doing — has yet to roll out.
Connective tissue indeed.
(Photo courtesy of Flickr/Jason Steinschaden)