If Loudie is to endure as the live concert alternative to Twitter and Foursquare — not to mention GroupOn – it’s going to need more employees.
Lance Dashoff, the app’s founder and CEO, knows this, as he told Evolver.fm. Loudie could eventually help change the way fans not only buy tickets but communicate at and about concerts. For now, though, much of that canvas remains blank.
The first thing you’ll notice when you log in to Loudie is that you already have a few people posting onto your home feed. Who they are, or why you’re tracking them, is hard to discern, but at least this gives you someone to follow until you invite your real friends from other networks.
Once you build out a contact list (using Facebook, your iPhone’s address book, or soon, Twitter), Loudie is the worth exactly as much effort as you put into it. The app acts much like Twitter and Foursquare, and includes the ability to post photos and videos. However, its closed circuit communication platforms (Loudie separates conversations by concert) make it easy to host linear, extended conversations about specific music events than you could ever do on the more general-purpose Twitter and Foursquare.
It’s perhaps the perfect platform for a festival setting, where you’d have six friends all scooting around a massive area trying to find each other.
In other settings, like concert halls and more standard venues, organizing a streamlined, fluid conversation may prove more difficult. Evolver.fm has reported on Loudie creating feeds for hundreds of thousands of venues, but the app showed zero results for a search for the Mercury Lounge, a major venue owned by New York City’s Bowery Presents. (A search did, however, yield results for the other Bowery venues — Bowery Ballroom, Webster Hall, Music Hall of Williamsburg, and Terminal 5).
Loudie’s ability to corner a piece of the Twitter and Foursquare market hinges on how many users it can attract, of course, and that’s a big hurdle. You need people to see communication to start communication. Loudie clearly has the capability to host this specific niche of social media better than Twitter can, but until its numbers grow more, we expect the conversation to stay on the Twittersphere.
Loudie (iPhone; Android and Blackberry versions “coming soon”)