February 25, 2011 at 3:01 pm

Pitchify Mashes Spotify with Pitchfork, Drowned in Sound

Pitchify mashes Spotify with Pitchfork, Drowned in SoundLove them, hate them, or simply don’t care, but just don’t deny that the tastemakers at Pitchfork and Drowned In Sound hold massive sway over the music scene. In an era when many music blogs are content simply to throw up an MP3 and a blurb, their reviewers stubbornly post relatively long-form music reviews, although they do tip their hat to the new brevity by rating each album with a number.

For those with access to Spotify, the author included (sometimes it’s good to be press), Pitchify compiles the highest-rated music on Pitchfork and Drowned In Sound into a curated front-end for Spotify. It’s a (plural) marriage made in heaven, for those whose taste tends to align with the reviews on those sites.

Pitchify works by scouring those sites for albums that received an 8/10 or higher from those blogs on a daily basis, then generating direct links to the albums within Spotify.

“Lots of albums are reviewed every day, and thousands of tracks added to Spotify every week,” writes Pitchify creator Anders Austad. “Pitchify tries to sort through the pile, throw away the Gagas and the Nickelbacks and present you with the very best that Spotify has to offer.”

This works great as a way to keep up with the latest blog-praised records, and Austad includes helpful bonus features such as links to reviews of the album on a variety of sites in addition to Pitchfork and Drowned In Sound; a Twitter feed listing all the new music posted to the site; an RSS feed that does the same; a similar artists section for finding new music to listen to based on the stuff you already know you like; and a Random button, if you’re not sure what you’re looking for.

Pitchify is great, but I’d really like to see it in app form, because as I’ve written before, the integration of music players with music journalism has a lot of potential.

So, when can U.S. music fans use it, if ever?

That remains anyone’s guess. For a few educated guesses, we turn to the executives on the State of the Union at Digital Music Forum East on Thursday, who didn’t like Spotify’s chances when asked by panel moderator Ted Cohen of TAG Strategic whether the popular European music service will launch here by June:

John Boyle, CEO of The BAM Group: “No.”
Christina Calio, Microsoft director: “No.”
Vince Bannon, Getty Image vice president: “Yes.”
Julie Lee, Vevo executive vice president: “No.”
Gerrit Meier, Clear Channel Radio digital COO: “It’s a stretch.”

On the other hand, with the exception of Julie Lee who declined to comment, agreed that Apple would launch a subscription streaming service by the end of the year.

Perhaps Austad should probably begin work on “PitchiTunes.”